Lead Digital Strategist - PPC at Canonical

Company Overview

Canonical is the company behind Ubuntu, the leading operating system for cloud and IoT. Millions of users trust Ubuntu to power their infrastructure and devices, from public cloud to edge computing, AI, robotics, and advanced silicon. Canonical provides enterprise support, services, and security updates for Ubuntu. We are a global, fully remote company, and we thrive on open source collaboration, innovation, and a commitment to delivering exceptional value to our customers. Our remote work culture emphasizes autonomy, clear communication, and a focus on results, enabling team members to contribute effectively from anywhere in the world.

Position Summary

Canonical is seeking a highly motivated and experienced Lead Digital Strategist - PPC to join our growing marketing team. This is a fully REMOTE position, and the successful candidate can work from anywhere in the USA. You will be responsible for developing, implementing, and optimizing our global Pay-Per-Click (PPC) strategy to drive qualified leads and contribute to the growth of our business. As a key member of our digital marketing team, you'll work closely with cross-functional teams, including content, sales, and product marketing, to ensure alignment and maximize the impact of our PPC efforts. Your primary focus will be on planning and executing successful PPC campaigns while monitoring and optimizing performance.

Key Responsibilities

• Develop and execute comprehensive PPC strategies aligned with Canonical's overall marketing goals.
• Manage and optimize PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and other relevant channels.
• Conduct thorough keyword research and competitive analysis to identify opportunities for growth.
• Create compelling ad copy and landing pages that drive conversions.
• Monitor and analyze campaign performance, providing regular reports and insights.
• Manage PPC budgets effectively and efficiently.
• Collaborate with content and design teams to create engaging and effective ad creatives.
• Stay up-to-date with the latest PPC trends and best practices.
• Lead and mentor junior team members, providing guidance and support.
• Present strategy and performance updates to key stakeholders.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in managing and optimizing PPC campaigns, preferably in a B2B technology environment.
• Proven track record of driving measurable results through PPC.
• Strong understanding of Google Ads, Bing Ads, and other PPC platforms.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a remote team.
• Experience with marketing automation tools and CRM systems.
• Must be able to work effectively in a fully remote environment.
• Must be located in the USA.

Technical Requirements

To ensure a seamless remote work experience, you will need to meet the following technical requirements:

• A dedicated home office space free from distractions.
• A reliable high-speed internet connection with a minimum upload/download speed of 25 Mbps.
• A modern computer with a webcam and microphone.
• Proficiency in using remote collaboration tools such as Slack, Google Workspace (Docs, Sheets, Slides), and video conferencing platforms.
• Flexibility to work within core collaboration hours spanning US time zones.

Desired Skills

• Experience with SEO and content marketing strategies.
• Knowledge of cloud computing and open-source technologies.
• Experience with A/B testing and conversion rate optimization.
• Google Ads and Bing Ads certifications.
• Familiarity with international PPC campaigns.
• Experience managing social media advertising campaigns.

Compensation & Benefits

The annual salary range for this REMOTE position is $110,000 - $140,000, commensurate with experience and qualifications. In addition to a competitive salary, Canonical offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance.
• Paid time off (vacation, sick leave, and holidays).
• 401(k) with company match.
• Home office stipend to set up your remote workspace.
• Flexible working hours.
• Professional development opportunities.
• Virtual team-building activities.
• Fully remote work environment.
• Maternity and Paternity leave
• Employee Assistance Program

How to Apply

Interested candidates are encouraged to submit their resume and cover letter detailing their relevant experience and qualifications. Our virtual onboarding process ensures a smooth transition to our remote work environment. Please highlight your remote work experience and technical capabilities in your application. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.