Remote Marketing Automation Specialist at Fitbit

Fitbit is a leading player in the Remote Digital Marketing industry, known for its innovative health and fitness products. Our company fully embraces remote work culture, allowing employees to work from anywhere in the USA. At Fitbit, we believe in fostering a collaborative and inclusive environment that empowers individuals to excel in their roles while enjoying the flexibility and autonomy that remote work offers.

Position Summary:
As a Remote Marketing Automation Specialist at Fitbit, you will play a pivotal role in developing and implementing automated marketing campaigns to drive customer engagement and optimize conversion rates. You will work closely with cross-functional teams to leverage data insights and technology to enhance our marketing strategies and deliver impactful results.

Key Responsibilities:
- Design, implement, and optimize marketing automation workflows using platforms such as HubSpot or Marketo
- Analyze campaign performance metrics and provide actionable insights to improve ROI
- Collaborate with the content team to create personalized and targeted messaging for different customer segments
- Conduct A/B testing to refine email campaigns and lead nurturing processes
- Stay updated on industry best practices and trends in marketing automation to drive continuous improvement

Required Qualifications:
- Bachelor's degree in Marketing, Business, or related field
- Proven experience in marketing automation tools and CRM systems
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication and project management skills
- Comfortable working independently and as part of a remote team

Technical Requirements:
- Dedicated home office setup with high-speed internet access
- Proficiency in virtual collaboration tools like Slack, Zoom, and Google Workspace
- Comfortable working in a remote-first environment with flexible working hours
- Ability to adapt to different time zones for team meetings and collaboration

Desired Skills:
- Experience with lead scoring and segmentation
- Knowledge of HTML/CSS for email template customization
- Previous experience in the health and wellness industry
- Ability to thrive in a fast-paced, dynamic work environment

Compensation & Benefits:
The annual salary range for the Remote Marketing Automation Specialist position at Fitbit is $60,000 - $80,000, commensurate with experience. In addition to competitive compensation, we offer remote-specific benefits such as a home office stipend or equipment provision, flexible working hours, virtual onboarding, and virtual team building activities. Occasional travel may be required for team meetups, with expenses covered by the company.

How to Apply:
To apply for this exciting opportunity, please submit your resume and a cover letter outlining your relevant experience and why you are interested in joining Fitbit. We look forward to welcoming a talented and motivated individual to our remote team!