Remote CRO Specialist at Coursera

Company Overview:
Coursera is a leading online learning platform that offers a wide range of courses and programs from top universities and organizations worldwide. At Coursera, we embrace a remote-first culture, allowing our employees to work from anywhere in the USA. We believe in fostering a collaborative and inclusive work environment where team members can thrive and grow professionally while enjoying the flexibility of remote work.

Position Summary:
Coursera is seeking a Remote CRO Specialist to join our Remote Digital Marketing team. As a CRO Specialist, you will be responsible for optimizing our website and digital assets to drive conversions and improve user experience. This role plays a crucial part in enhancing Coursera's online presence and maximizing our marketing efforts to reach a global audience.

Key Responsibilities:
- Analyze website traffic and user behavior to identify optimization opportunities
- Develop and implement A/B tests to improve conversion rates
- Collaborate with cross-functional teams to align CRO strategies with overall marketing goals
- Monitor and report on key performance metrics to track the effectiveness of CRO initiatives
- Stay up-to-date with industry trends and best practices in conversion rate optimization

Required Qualifications:
- 3+ years of experience in CRO or digital marketing roles
- Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics)
- Excellent communication and project management skills for remote collaboration
- Ability to work independently and prioritize tasks effectively in a remote work environment
- Bachelor's degree in Marketing, Business, or a related field

Technical Requirements:
- Dedicated home office space with high-speed internet connection
- Proficient in using remote collaboration tools such as Slack, Zoom, and Google Workspace
- Comfortable working in a flexible schedule with occasional meetings during Pacific Time Zone hours

Desired Skills:
- Experience with SEO optimization and SEM campaigns
- Knowledge of HTML/CSS and website development platforms
- Familiarity with UX/UI principles for optimizing user experience
- Ability to adapt to a fast-paced and dynamic remote work environment

Compensation & Benefits:
The annual salary range for the Remote CRO Specialist position at Coursera is $70,000 - $90,000, commensurate with experience. In addition to competitive compensation, we offer remote-specific benefits such as a home office stipend or equipment provision, flexible working hours, virtual onboarding, and access to remote team collaboration tools. Employees also enjoy virtual team building activities and occasional travel requirements for team meetups.

How to Apply:
To apply for the Remote CRO Specialist position at Coursera, please submit your resume and a cover letter highlighting your relevant experience and remote work capabilities. We look forward to reviewing your application and potentially welcoming you to our distributed team of professionals dedicated to shaping the future of online learning.