Remote Brand Manager at Lyft

Company Overview:
Lyft is a pioneering player in the transportation industry, known for its innovative approach to mobility solutions. As a remote-first company, Lyft values the flexibility and productivity that comes with remote work. Our remote work culture fosters collaboration, creativity, and work-life balance for our employees across the USA.

Position Summary:
We are seeking a skilled Remote Brand Manager to join our dynamic Remote Digital Marketing team at Lyft. In this fully remote role, you will be responsible for developing and executing brand strategies to enhance Lyft's market presence and engage our target audience effectively.

Key Responsibilities:
- Develop and implement comprehensive brand strategies to elevate Lyft's brand visibility and awareness.
- Collaborate with cross-functional teams to ensure brand consistency across all marketing channels.
- Analyze market trends and consumer insights to drive brand growth and engagement.
- Monitor and report on brand performance metrics to optimize marketing efforts.
- Manage external agencies and vendors to execute branding initiatives effectively.

Required Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience as a Brand Manager or similar role in a remote setting.
- Strong understanding of digital marketing strategies and branding principles.
- Excellent communication and project management skills for remote team collaboration.
- Ability to work independently and meet deadlines in a remote work environment.

Technical Requirements:
- Fully equipped home office with high-speed internet access.
- Proficiency in remote collaboration tools such as Slack, Zoom, and Google Workspace.
- Comfortable working in a flexible schedule with occasional meetings during PST business hours.

Desired Skills:
- Experience in the transportation or tech industry.
- Knowledge of SEO, SEM, and social media marketing.
- Familiarity with data analytics tools for performance tracking.
- Strong creative thinking and problem-solving abilities for remote brainstorming sessions.

Compensation & Benefits:
Salary Range: $80,000 - $100,000 annually, commensurate with experience.
- Health, dental, and vision insurance coverage.
- Home office stipend or equipment provided.
- Flexible working hours with consideration for different time zones.
- Virtual onboarding process and ongoing professional development opportunities.
- Virtual team building activities and remote social events.
- Occasional travel requirements for team meetups or company events.

How to Apply:
If you are passionate about shaping brand narratives in a remote work environment and meet the requirements outlined above, please submit your resume and a cover letter highlighting your relevant experience to our online application portal. We look forward to reviewing your application and potentially welcoming you to the Lyft remote team!