Remote PPC Specialist at Airtable

Company Overview:
Airtable is a leading player in the Remote Digital Marketing industry, known for its innovative solutions and strong remote work culture. At Airtable, we embrace the remote-first approach, allowing our employees to work from anywhere in the USA. We prioritize flexibility, collaboration, and autonomy in our distributed teams, fostering a dynamic and inclusive work environment that transcends physical boundaries.

Position Summary:
As a Remote PPC Specialist at Airtable, you will play a crucial role in driving our digital marketing strategies through Pay-Per-Click campaigns. You will be responsible for optimizing PPC campaigns to maximize ROI, analyzing performance data, and implementing targeted strategies to enhance our online presence and lead generation efforts. This remote role offers an exciting opportunity to showcase your expertise in PPC advertising while enjoying the freedom to work from the comfort of your home office.

Key Responsibilities:
- Develop and manage PPC campaigns across various platforms such as Google Ads, Facebook, and LinkedIn
- Conduct keyword research, ad copy creation, and A/B testing to optimize campaign performance
- Monitor and analyze campaign data to identify trends, insights, and areas for improvement
- Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives
- Stay up-to-date with industry trends and best practices in PPC advertising

Required Qualifications:
- Proven experience as a PPC Specialist or similar role in a remote setting
- In-depth knowledge of PPC platforms, analytics tools, and performance metrics
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication and collaboration skills for remote team interactions
- Self-motivated and proactive with the ability to work independently in a remote environment

Technical Requirements:
- Dedicated home office setup conducive to focused work
- Reliable high-speed internet connection for seamless remote collaboration
- Comfortable working in a specific time zone to align with team schedules
- Proficiency in remote team collaboration tools such as Slack, Zoom, and Google Workspace

Desired Skills:
- Certification in Google Ads or other relevant PPC platforms
- Experience with landing page optimization and conversion rate optimization
- Familiarity with SEO principles and their integration with PPC strategies
- Ability to adapt to evolving digital marketing trends and technologies

Compensation & Benefits:
We offer a competitive annual salary range of $60,000 to $80,000 for the Remote PPC Specialist position at Airtable, commensurate with experience. In addition to the market-rate salary, we provide remote-specific benefits such as a home office stipend or equipment, flexible working hours, virtual onboarding, and virtual team building activities. Occasional travel requirements for team meetups may arise, allowing you to connect with your remote colleagues in person.

How to Apply:
To apply for the Remote PPC Specialist role at Airtable, please submit your resume and a cover letter outlining your relevant experience and why you are interested in joining our remote team. We look forward to reviewing your application and potentially welcoming you to our remote work culture at Airtable.