Remote CRO Specialist at Upwork

Company Overview:
Upwork is a leading platform in the Remote Digital Marketing industry, connecting businesses with talented professionals worldwide. At Upwork, we embrace a fully remote work culture, allowing our employees to work from anywhere in the USA. We prioritize flexibility, collaboration, and innovation in our distributed team environment.

Position Summary:
We are seeking a Remote CRO (Conversion Rate Optimization) Specialist to join our dynamic team. As a CRO Specialist at Upwork, you will be responsible for optimizing conversion rates across our digital marketing campaigns and platforms to drive business growth and maximize ROI.

Key Responsibilities:
- Analyze website traffic and user behavior to identify optimization opportunities
- Develop and implement A/B tests and multivariate tests to improve conversion rates
- Collaborate with cross-functional teams to align CRO strategies with business goals
- Monitor key performance indicators and provide data-driven recommendations for improvements
- Stay current on industry trends and best practices in CRO to enhance campaign effectiveness

Required Qualifications:
- Proven experience as a CRO Specialist or similar role in a remote work setting
- Strong analytical skills and proficiency in Google Analytics, A/B testing tools, and data visualization tools
- Excellent communication skills and ability to collaborate effectively with remote team members
- Bachelor's degree in Marketing, Business, or related field
- Time management skills and ability to work independently in a remote environment

Technical Requirements:
- Dedicated home office with high-speed internet connection
- Proficiency in remote collaboration tools such as Slack, Zoom, and Google Workspace
- Ability to work in Eastern or Pacific time zones for team meetings and collaboration

Desired Skills:
- Experience with SEO optimization and SEM campaigns
- Knowledge of UX design principles and best practices
- Familiarity with HTML/CSS and website development platforms
- Certification in Google Analytics or related tools

Compensation & Benefits:
The annual salary range for the Remote CRO Specialist position at Upwork is $70,000 - $90,000, commensurate with experience. In addition to competitive compensation, we offer remote-specific benefits such as a home office stipend or equipment provision, flexible working hours, virtual onboarding, and virtual team building activities. Occasional travel may be required for team meetups.

How to Apply:
To apply for the Remote CRO Specialist position at Upwork, please submit your resume and cover letter highlighting your relevant experience and qualifications. We look forward to reviewing your application and potentially welcoming you to our remote team!