Remote Content Marketing Manager at Upwork
Job Description
Company Overview:
Upwork is a leading platform in the remote digital marketing industry, connecting businesses with talented professionals worldwide. Embracing a remote-first culture, Upwork offers employees the flexibility to work from anywhere in the USA. With a commitment to empowering remote work, Upwork provides a virtual environment that fosters collaboration and innovation across distributed teams.
Position Summary:
As a Remote Content Marketing Manager at Upwork, you will play a pivotal role in driving the company's content strategy to engage and attract our target audience. Working remotely, you will have the opportunity to create compelling content that resonates with our users and contributes to Upwork's brand growth and market presence.
Key Responsibilities:
- Develop and implement a comprehensive content marketing strategy aligned with business objectives
- Create high-quality, engaging content for various channels, including blog posts, social media, and email campaigns
- Collaborate with cross-functional teams to ensure content consistency and alignment with brand voice
- Analyze content performance metrics and optimize strategies for maximum impact
- Stay updated on industry trends and best practices to enhance content effectiveness
Required Qualifications:
- Proven experience as a content marketing manager or similar role in a remote setting
- Strong understanding of SEO, content optimization, and digital marketing principles
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple projects simultaneously
- Proficiency in remote collaboration tools such as Slack, Zoom, and Google Workspace
Technical Requirements:
- Dedicated home office setup conducive to remote work
- Reliable high-speed internet connection
- Availability to work flexible hours, accommodating team meetings and projects across different time zones
Desired Skills:
- Experience with content management systems like WordPress or HubSpot
- Knowledge of graphic design tools such as Canva or Adobe Creative Suite
- Familiarity with data analytics and reporting tools for content performance tracking
Compensation & Benefits:
- Competitive annual salary range of $70,000 - $90,000, commensurate with experience and skills
- Home office stipend or equipment provided to support remote work setup
- Flexible working hours with consideration for time zone differences
- Virtual onboarding process and ongoing training opportunities
- Access to remote team collaboration tools for seamless communication and project management
- Virtual team building activities to foster camaraderie and engagement
- Occasional travel requirements for team meetups and professional development events
How to Apply:
To apply for the Remote Content Marketing Manager position at Upwork, please submit your resume and a cover letter highlighting your relevant experience and remote work capabilities. We look forward to reviewing your application and exploring the opportunity to work together in a dynamic remote environment.
Required Skills
- Marketing Analytics
- Data Analysis
- A/B Testing
- Conversion Optimization
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