Digital Influencer Marketing Manager - Digital Strategy at Fiverr

Company Overview

Fiverr's mission is to change how the world works together. Fiverr connects businesses with independent talent globally and provides digital services in over 500 categories, across 9 verticals including graphic design, digital marketing, programming, video and animation. In the past decade, Fiverr has transformed the freelance economy and continues to lead the way with innovative solutions that empower businesses and freelancers alike. Fiverr is a global company with offices worldwide, and we embrace a remote-first culture, valuing flexibility and collaboration across distributed teams. We believe in empowering our employees to work where they are most productive, fostering a supportive and inclusive environment for remote work.

Position Summary

Fiverr is seeking a highly motivated and experienced Digital Influencer Marketing Manager to join our Digital Strategy team. This is a fully REMOTE position, allowing you to work from anywhere in the USA. As the Digital Influencer Marketing Manager, you will be responsible for developing and executing influencer marketing strategies to drive brand awareness, engagement, and ultimately, user acquisition for Fiverr. You will identify, vet, and manage relationships with relevant influencers across various platforms, ensuring campaigns align with our brand values and marketing objectives. This role requires a strong understanding of the influencer marketing landscape, data-driven decision-making, and excellent communication skills.

Key Responsibilities

• Develop and execute comprehensive influencer marketing strategies that align with Fiverr’s overall digital strategy and business goals.
• Identify, research, and vet potential influencers across various platforms (e.g., YouTube, Instagram, TikTok, LinkedIn) based on audience demographics, engagement rates, and content relevance.
• Negotiate contracts and manage relationships with influencers, ensuring clear expectations, timely delivery of content, and adherence to brand guidelines.
• Collaborate with internal teams, including marketing, creative, and product, to develop compelling campaign concepts and content that resonates with target audiences.
• Track, analyze, and report on the performance of influencer marketing campaigns, providing insights and recommendations for optimization.
• Stay up-to-date on the latest trends and best practices in influencer marketing, including emerging platforms and technologies.
• Manage the influencer marketing budget effectively, ensuring optimal ROI.
• Monitor and engage in relevant online conversations to build brand awareness and foster positive relationships with influencers and their followers.
• Ensure all influencer marketing activities comply with legal and ethical guidelines.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in influencer marketing, with a proven track record of developing and executing successful campaigns.
• Strong understanding of the influencer marketing landscape, including various platforms, influencer types, and engagement metrics.
• Excellent communication, negotiation, and relationship-building skills.
• Data-driven mindset with the ability to analyze campaign performance and identify areas for improvement.
• Experience managing influencer marketing budgets and tracking ROI.
• Ability to work independently and collaboratively in a remote environment.
• Must be a resident of the United States and authorized to work in the US.

Technical Requirements

As a fully remote position, the following technical requirements are essential:

• Dedicated home office space free from distractions.
• Reliable high-speed internet connection (minimum download speed of 50 Mbps, upload speed of 10 Mbps).
• A modern computer with a webcam and microphone for video conferencing.
• Proficiency in using remote collaboration tools such as Slack, Zoom, Google Workspace (Docs, Sheets, Slides), and project management software.
• Ability to work during core business hours, with some flexibility to accommodate different time zones as needed.

Desired Skills

• Experience with influencer marketing platforms and tools (e.g., Traackr, AspireIQ, Grin).
• Strong analytical skills and proficiency in using data visualization tools.
• Experience working in the digital marketing industry, preferably within a fast-paced environment.
• Familiarity with Fiverr's platform and services.
• Experience in A/B testing and optimization of marketing campaigns.

Compensation & Benefits

The annual salary range for this remote position is $90,000 - $130,000, depending on experience and location. In addition to a competitive salary, Fiverr offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance
• Paid time off and holidays
• 401(k) with company match
• Home office stipend to help set up your workspace
• Flexible working hours
• Virtual onboarding and ongoing training
• Remote team building activities
• Opportunities for professional development and growth
• Company-sponsored social events (virtual and potentially in-person)
• Occasional travel for team meetups may be required (less than 10%).

How to Apply

If you are a passionate and experienced influencer marketing professional who thrives in a remote work environment, we encourage you to apply! Please submit your resume and a cover letter highlighting your relevant experience and why you are interested in joining the Fiverr team.