Fact Check Policy

At Nirmala Institute of Digital Marketing (NIIM), we believe that truth, transparency, and trust are the foundation of responsible publishing—especially when our content covers areas like digital marketing, technology, finance, and global news.

This Fact-Check Policy outlines how we ensure every course module, blog post, statistic, or claim we publish is accurate, credible, and independently verified. It is part of our editorial standards and is designed to minimize misinformation while building a dependable source of knowledge for our students and readers.

Objective of Our Fact-Check Policy

Our goals are to:

  • Eliminate false or misleading information.
  • Ensure marketing strategies, financial tips, and industry data are backed by trusted sources.
  • Maintain trust through transparency and accountability.
  • Promote informed decision-making for students, entrepreneurs, freelancers, and professionals.

Our Fact-Checking Process

1. Research and Drafting

  • Writers begin with in-depth research from authoritative sources such as government portals, industry bodies, academic papers, and reputable news outlets.
  • Primary sources are prioritized, especially for marketing trends, economic data, or legal compliance requirements.

2. Verification During Writing

  • Every fact, statistic, or recommendation is linked or cited to the original source.
  • Writers clearly distinguish between factual information, opinion, and predictions.
  • Speculative content is labeled as such.

3. Editorial Review

  • Editors cross-check numbers, verify claims, and confirm source credibility.
  • Any unclear or unsupported information is flagged and either corrected or removed.

4. Final Approval

  • A second-level review is performed by a subject matter expert or the site administrator before publishing.
  • Only content that meets our 100% factual accuracy threshold for verifiable statements is approved for release.

Trusted Sources We Use

We verify facts using independent, credible, and authoritative sources such as:

  • Government Websites: Ministry of Electronics & IT, SEBI, RBI, MeitY, MSME
  • Industry Bodies: IAMAI, NASSCOM, CII
  • International Authorities: Google Search Central, World Bank, IMF, UNCTAD, OECD
  • Academic & Research: Peer-reviewed journals, recognized market research firms
  • News Outlets: The Hindu BusinessLine, Economic Times, Mint (business & finance desks)
  • Official Press Releases from companies, platforms, and regulatory agencies

We do not rely solely on anonymous blogs, unverified forums, or non-reputable social media posts.

How We Handle Corrections

a) Immediate Correction

  • If an error is identified internally, we correct it promptly and add a note at the bottom of the content with the date and reason for the change.

b) User-Submitted Corrections

  • Readers can report potential errors by emailing us at contact@niimgkp.com.
  • We investigate within 2–5 business days and, if confirmed, make the correction with acknowledgment.

c) Revision Logs

  • Major updates that change the meaning of content are recorded in an internal editorial log for accountability.

What We Do Not Tolerate

We strictly prohibit publishing:

  • Unverified marketing or financial advice
  • Misleading statistics or clickbait headlines
  • Rumors presented as facts
  • Cherry-picked data without context
  • Plagiarized material

Any contributor who repeatedly violates our fact-check standards will be permanently removed from our platform.

Editorial Independence

  • Our fact-checking process is completely independent of advertising, sponsorships, or affiliate programs.
  • Commercial partnerships do not influence our editorial conclusions.
  • Sponsored content must still meet the same fact-check standards as editorial content.

Feedback and Fact-Check Requests

If you believe a claim, figure, or tip on our site needs verification, please email:
contact@niimgkp.com
Subject: Fact-Check Request – [Article Title]

We will acknowledge your request within 48 hours and provide an update within 5–7 business days.

Financial & Marketing Data

For calculators, estimators, or marketing ROI tools we provide:

  • Calculations are based on standard formulas and widely accepted industry benchmarks.
  • They are for educational purposes only and should be cross-checked with professionals before making business decisions.

Global Accuracy Standards

While our primary focus is India, our blog and courses may reference international trends. When we do:

  • Currency is clearly labeled (e.g., INR, USD, GBP).
  • Data sources are cited.
  • Global benchmarks are contextualized for Indian and international audiences.

Final Note

At NIIM, fact-checking is not a final step—it’s an ongoing responsibility. We are committed to ensuring every piece of content we publish upholds the highest standards of accuracy, transparency, and reliability.