Brand Manager at Hartford Financial Services Group, Macao, Macao SAR, China
Job Description
Hartford Financial Services Group has announced an opening for the role of Brand Marketing Analyst, listed on USAJOBS.
Job Description:
A Brand Marketing Analyst analyzes market data and consumer behavior to assess the effectiveness of branding strategies. They provide insights to improve brand marketing efforts.
Key Responsibilities:
Analyze brand performance metrics and consumer behavior. Track marketing campaigns and assess their impact on brand perception. Provide insights and recommendations for brand improvement.
Required Skills:
Marketing analytics Data analysis tools (e.g., Google Analytics, Adobe Analytics) Brand performance measurement Consumer behavior analysis Campaign effectiveness evaluation
Benefits:
Employee Assistance Programs (EAP), Tuition Reimbursement, Profit-Sharing, Transportation Benefits, Parental Leave
Required Skills
- Marketing analytics Data analysis tools (e.g.
- Google Analytics
- Adobe Analytics) Brand performance measurement Consumer behavior analysis Campaign effectiveness evaluation
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