Content CRO Specialist - SEO at Perkins Coie

Company Overview

Perkins Coie is a leading international law firm serving great companies across a wide range of industries and around the world. We are committed to creating a supportive and inclusive work environment where everyone can thrive. As a forward-thinking organization, Perkins Coie embraces remote work and offers opportunities for talented individuals to contribute to our success from anywhere in the United States. We foster a collaborative virtual environment through advanced technology and a strong emphasis on communication, ensuring our remote team members feel connected and valued.

Position Summary

Perkins Coie is seeking a highly motivated and experienced Content CRO Specialist - SEO to join our dynamic digital marketing team. This is a fully remote position, offering the opportunity to work from anywhere within the United States. The Content CRO Specialist - SEO will be responsible for optimizing website content to improve conversion rates (CRO) and search engine rankings (SEO). You will analyze website performance, conduct A/B tests, implement data-driven strategies, and collaborate with content creators and SEO specialists to enhance user experience and drive organic traffic. This role requires a strong understanding of SEO principles, conversion optimization best practices, and content marketing strategies.

Key Responsibilities

• Conduct thorough website audits to identify areas for improvement in both SEO and CRO.
• Develop and execute A/B tests to optimize landing pages, calls-to-action, and other key website elements.
• Analyze website analytics data to identify trends, patterns, and opportunities for optimization.
• Implement SEO best practices, including keyword research, on-page optimization, and link building strategies.
• Collaborate with content creators to develop high-quality, engaging, and SEO-friendly content.
• Monitor website performance and track key metrics, such as conversion rates, bounce rates, and organic traffic.
• Stay up-to-date with the latest trends and best practices in SEO, CRO, and content marketing.
• Prepare and present reports on website performance and optimization efforts.
• Work closely with the digital marketing team to align SEO and CRO strategies with overall marketing goals.
• Contribute to virtual team meetings and brainstorming sessions, sharing insights and ideas for improving website performance.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in SEO and CRO, with a proven track record of success.
• Strong understanding of SEO principles, including keyword research, on-page optimization, and link building.
• Experience with A/B testing tools, such as Google Optimize or Optimizely.
• Proficiency in website analytics platforms, such as Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a remote team.
• Strong analytical and problem-solving skills.
• Must be able to maintain a professional and productive remote work environment.
• Ability to manage time effectively and meet deadlines.

Technical Requirements

To ensure a successful remote work experience, the following technical requirements must be met:

• Dedicated home office space free from distractions.
• High-speed internet connection with a minimum upload speed of 10 Mbps and download speed of 50 Mbps.
• Reliable computer with sufficient processing power and memory to run required software.
• Webcam and microphone for video conferencing.
• Familiarity with remote collaboration tools, such as Slack, Zoom, and Google Workspace.
• Must be available for meetings and collaboration during core business hours in the Pacific Time Zone (PT).

Desired Skills

• Experience with content management systems (CMS), such as WordPress.
• Familiarity with HTML, CSS, and JavaScript.
• Knowledge of legal industry trends and best practices.
• Experience with project management tools.
• Strong understanding of user experience (UX) principles.

Compensation & Benefits

The annual salary range for this fully remote position is $80,000 - $110,000, commensurate with experience and qualifications. Perkins Coie offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance
• Paid time off (PTO) and holidays
• 401(k) plan with employer matching
• Life insurance and disability coverage
• Employee assistance program (EAP)
• Home office stipend to support the setup of your remote workspace.
• Access to virtual professional development and training opportunities.
• Opportunities for virtual team building and social events.
• Flexible working hours to accommodate individual needs.
• Reimbursement for necessary software and tools.

Occasional travel (approximately 1-2 times per year) may be required for team meetings or firm-wide events.

How to Apply

If you are a passionate and experienced Content CRO Specialist - SEO looking for a challenging and rewarding remote opportunity, we encourage you to apply. Please submit your resume and a cover letter highlighting your relevant experience and why you are a good fit for Perkins Coie and this position through our online application portal. Your application will be carefully reviewed by our remote hiring team. Our virtual onboarding process will ensure a smooth transition into your new role at Perkins Coie.