Content Writer at New York Life Insurance - Remote Job Position

Company Overview

New York Life Insurance is a leading provider of life insurance, retirement, and investment solutions with a legacy spanning more than 175 years. Our mission is to help individuals and families achieve financial security through innovative products, personalized service, and a commitment to community stewardship. As a forward‑thinking organization, we embrace digital transformation and value the contributions of remote talent who share our dedication to excellence and integrity.

Position Summary

The Content Writer will join New York Life Insurance’s Marketing Communications team on a fully remote basis. This role is responsible for creating compelling, SEO‑optimized content that supports brand awareness, lead generation, and customer education across multiple digital channels. The ideal candidate blends strong copywriting abilities with strategic marketing insight, delivering high‑quality material that resonates with diverse audiences while adhering to regulatory standards.

Key Responsibilities

• Develop, edit, and proofread original content for websites, blogs, email campaigns, social media, whitepapers, and product collateral.
• Conduct keyword research and apply SEO best practices to improve organic visibility and drive qualified traffic.
• Collaborate with cross‑functional teams—including product managers, designers, and compliance officers—to ensure content aligns with business objectives and regulatory guidelines.
• Create and maintain editorial calendars, ensuring timely delivery of projects and consistent brand messaging.
• Analyze content performance metrics and adjust strategies to enhance engagement, conversion rates, and ROI.
• Stay current with industry trends, insurance terminology, and emerging digital marketing techniques to continuously elevate content quality.

Required Qualifications

• 2 to 12 years of professional experience in copywriting, content creation, or related marketing roles.
• Demonstrated expertise in SEO strategy, keyword optimization, and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Strong portfolio showcasing a range of content types, including long‑form articles, web copy, and marketing collateral.
• Excellent written communication skills with meticulous attention to grammar, style, and tone.
• Ability to translate complex insurance concepts into clear, engaging, and audience‑focused language.
• Self‑motivated and capable of managing multiple projects in a remote work environment.

Required Education

Degree or equivalent experience in fields other than traditional journalism or communications (e.g., Business, Marketing, English, or related disciplines) is acceptable.

Desired Skills

• Familiarity with content management systems (CMS) such as WordPress or Sitecore.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Knowledge of insurance industry regulations and compliance considerations.
• Basic graphic design skills or proficiency with tools like Canva or Adobe Creative Suite.
• Strong analytical mindset with ability to interpret data and generate actionable insights.

Compensation & Benefits

New York Life Insurance offers a competitive salary range of $65,000 to $113,000 annually, commensurate with experience and qualifications. Additional benefits include health, dental, and vision insurance, 401(k) matching, paid time off, professional development reimbursement, and a flexible remote work environment.

How to Apply

Interested candidates should visit the New York Life Insurance careers portal, locate the “Content Writer – Remote” posting, and submit an online application. Please include a resume, cover letter outlining relevant experience, and a portfolio of writing samples that demonstrate your copywriting, SEO, and content strategy capabilities. Applications will be reviewed on a rolling basis until the position is filled.