Digital Digital PR Specialist - Content Creation at DLA Piper

Company Overview

DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, positioning us to help companies with their legal needs anywhere in the world. At DLA Piper, we embrace innovation and understand the importance of a flexible and supportive work environment. We are committed to fostering a culture of collaboration and offer diverse opportunities for professional growth, including the ability to work remotely from anywhere in the USA. We recognize the value of a distributed workforce and are dedicated to providing our remote employees with the resources and support they need to thrive.

Position Summary

DLA Piper is seeking a highly motivated and experienced Digital PR Specialist focused on Content Creation to join our dynamic marketing team. This is a fully remote position, allowing you to work from anywhere in the USA. As a Digital PR Specialist, you will be responsible for developing and executing innovative content strategies to enhance DLA Piper's brand visibility, generate leads, and drive engagement across various digital channels. You will work closely with cross-functional teams to create compelling content that resonates with our target audience and supports our overall marketing objectives.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies focused on content creation to support DLA Piper's marketing goals.
• Create high-quality, engaging content including blog posts, articles, press releases, infographics, white papers, videos, and social media updates.
• Conduct thorough research on industry trends, competitor activities, and target audience preferences to inform content development.
• Collaborate with subject matter experts (lawyers and other professionals within DLA Piper) to gather information and insights for content creation.
• Manage and maintain the content calendar, ensuring timely and consistent delivery of content.
• Optimize content for search engines (SEO) and social media platforms to maximize reach and visibility.
• Monitor and analyze the performance of content initiatives, providing regular reports and recommendations for improvement.
• Build and maintain relationships with media outlets, influencers, and industry thought leaders.
• Stay up-to-date with the latest digital PR trends, technologies, and best practices.
• Participate in virtual team meetings and contribute to team brainstorming sessions.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in digital PR, content marketing, or a similar role.
• Proven track record of creating successful content strategies that drive engagement and results.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and best practices.
• Experience with social media marketing and content management tools.
• Ability to work independently and collaboratively in a remote environment.
• Excellent communication and interpersonal skills.
• Must be based in the USA.

Technical Requirements

To be successful in this remote role, you must have:

• Dedicated home office space free from distractions.
• Reliable high-speed internet connection (minimum 50 Mbps download and 10 Mbps upload).
• A computer with a modern operating system (Windows 10 or later, or macOS 10.15 or later) and sufficient processing power and memory to run necessary software.
• Webcam and microphone for virtual meetings.
• The ability to work during standard business hours, with flexibility to accommodate occasional meetings across US time zones.

Desired Skills

• Experience working in the legal industry or a related field.
• Proficiency with graphic design software (e.g., Adobe Creative Suite).
• Experience with video editing software.
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot).
• Strong analytical skills and the ability to interpret data to inform content strategy.
• Experience with remote collaboration tools such as Slack, Microsoft Teams, and Zoom.

Compensation & Benefits

The annual salary range for this remote Digital PR Specialist - Content Creation position is $70,000 - $95,000, commensurate with experience and qualifications. DLA Piper also offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance.
• Paid time off (vacation, sick, and holidays).
• 401(k) retirement plan with company match.
• Home office stipend to help with setting up your remote workspace.
• Professional development opportunities.
• Employee assistance program.
• Virtual onboarding and ongoing remote support.
• Regular virtual team building activities to foster connection and collaboration.
• Flexible working hours to accommodate different time zones within the USA.

How to Apply

If you are a talented and passionate Digital PR Specialist with a strong focus on content creation and are excited about the opportunity to work remotely from anywhere in the USA for a leading global law firm, we encourage you to apply. Please submit your resume and a cover letter highlighting your relevant experience and qualifications.