Growth Content Strategist - Brand Awareness at Allen & Overy

Company Overview

Allen & Overy is a leading global law firm operating at the forefront of the legal industry. We advise many of the world's leading businesses, financial institutions and governments with ground-breaking transactions and projects. At Allen & Overy, we embrace innovation and understand the importance of a flexible and inclusive workplace. We are committed to fostering a collaborative environment that enables our employees to thrive, whether working from our offices or remotely. We recognize the value of diverse perspectives and believe that a distributed workforce enhances our ability to serve our clients effectively. Our remote work culture is built on trust, clear communication, and a dedication to providing the tools and support necessary for our team members to succeed from anywhere in the USA.

Position Summary

Allen & Overy is seeking a highly motivated and experienced Growth Content Strategist - Brand Awareness to join our dynamic marketing team. This is a fully remote position, offering the opportunity to work from anywhere in the USA. As a Growth Content Strategist, you will be responsible for developing and executing content strategies that drive brand awareness, generate leads, and support our overall business objectives. You will play a crucial role in shaping our brand narrative and expanding our reach across various digital channels. This role requires a deep understanding of content marketing principles, SEO best practices, and audience engagement strategies. You will collaborate closely with cross-functional teams, including marketing, sales, and legal, to ensure the creation and distribution of high-quality, impactful content.

Key Responsibilities

• Develop and implement comprehensive content strategies aligned with Allen & Overy's brand and business goals.
• Conduct thorough keyword research and competitive analysis to identify content opportunities.
• Create engaging and informative content across various formats, including blog posts, articles, white papers, infographics, videos, and social media updates.
• Optimize content for search engines (SEO) to improve organic visibility and drive website traffic.
• Manage the content calendar and ensure timely publication of content.
• Collaborate with internal stakeholders and external agencies to produce high-quality content.
• Track and analyze content performance metrics to identify areas for improvement.
• Stay up-to-date with the latest trends in content marketing, SEO, and digital marketing.
• Manage and optimize content distribution channels, including social media, email marketing, and paid advertising.
• Ensure all content adheres to brand guidelines and legal compliance requirements.
• Participate in virtual team meetings and contribute to brainstorming sessions.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content marketing, with a focus on brand awareness and lead generation.
• Proven track record of developing and executing successful content strategies.
• Strong understanding of SEO principles and best practices.
• Excellent writing, editing, and communication skills.
• Proficiency in content management systems (CMS) and marketing automation tools.
• Experience with data analytics and reporting tools.
• Ability to work independently and collaboratively in a remote environment.
• Must be a self-starter, highly organized, and able to manage multiple projects simultaneously.
• Ability to adapt to changing priorities and work effectively under pressure.
• Strong internet research and analytical skills.

Technical Requirements

To ensure a smooth and productive remote work experience, the following technical requirements must be met:

• Dedicated home office space free from distractions.
• High-speed internet connection with a minimum upload speed of 10 Mbps and download speed of 50 Mbps.
• Reliable computer with up-to-date operating system and antivirus software.
• Webcam and microphone for video conferencing.
• Comfortable and ergonomic workspace setup.
• Ability to work primarily during Eastern Time Zone business hours (9:00 AM - 5:00 PM ET) for optimal collaboration with the team.

Desired Skills

• Experience in the legal or professional services industry.
• Familiarity with graphic design principles and tools (e.g., Adobe Creative Suite).
• Experience with video editing software.
• Knowledge of social media advertising platforms.
• Strong project management skills.
• Experience with remote collaboration tools such as Slack, Zoom, and Asana.
• Excellent presentation and communication skills in virtual settings.

Compensation & Benefits

The annual salary range for this fully remote position is $90,000 - $120,000, commensurate with experience. In addition to competitive compensation, Allen & Overy offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance.
• Paid time off (PTO) and holidays.
• 401(k) retirement plan with company match.
• Life insurance and disability coverage.
• Home office stipend to help set up your remote workspace.
• Equipment provided, including a laptop and other necessary peripherals.
• Professional development opportunities.
• Flexible working hours to accommodate personal needs.
• Virtual team building activities and social events.
• Access to employee assistance programs.
• Reimbursement for internet expenses.
• Occasional travel may be required for team meetups (1-2 times per year).

How to Apply

If you are a passionate and experienced content strategist looking for a challenging and rewarding remote opportunity, we encourage you to apply. Please submit your resume and a cover letter highlighting your relevant experience and skills. Your cover letter should detail why you are interested in this remote position at Allen & Overy and how your skills and experience align with the requirements outlined in this job description. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.