Growth Digital Marketing Manager - Growth Hacking at White & Case

Company Overview

White & Case is a leading global law firm with a long-standing commitment to innovation and excellence. We embrace a forward-thinking approach, extending to our workplace culture. We believe in empowering our employees to thrive, regardless of location. This commitment is reflected in our robust remote work program, designed to foster collaboration, productivity, and a strong sense of community for our distributed teams. We offer a supportive environment where remote team members are fully integrated and have opportunities to contribute to the firm's success.

Position Summary

White & Case is seeking a highly motivated and experienced Growth Digital Marketing Manager - Growth Hacking to join our dynamic marketing team. This is a fully remote position, allowing you to work from anywhere in the USA. As a Growth Digital Marketing Manager, you will be responsible for developing and executing innovative growth hacking strategies to drive website traffic, generate leads, and increase brand awareness for White & Case. You will leverage data-driven insights, experimentation, and a deep understanding of digital marketing channels to achieve ambitious growth targets. This role requires a strong analytical mindset, creativity, and the ability to work independently and collaboratively within a remote team.

Key Responsibilities

• Develop and implement comprehensive growth hacking strategies aligned with White & Case's overall marketing goals.
• Conduct thorough data analysis to identify growth opportunities, understand user behavior, and optimize marketing campaigns.
• Design and execute A/B tests and experiments across various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across Google Ads, LinkedIn, and other relevant platforms.
• Collaborate with content creators to develop engaging and high-performing content that attracts and converts target audiences.
• Monitor and analyze website traffic, lead generation, and conversion rates, providing regular reports and insights to the marketing team.
• Stay up-to-date with the latest trends and best practices in digital marketing and growth hacking.
• Utilize marketing automation tools to streamline processes and improve efficiency.
• Contribute to virtual team meetings and collaborate with colleagues across different time zones.
• Participate in virtual team building activities to foster a strong remote team culture.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of driving growth through innovative strategies.
• Strong understanding of growth hacking principles and methodologies.
• Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
• Experience with A/B testing platforms and experimentation methodologies.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills, essential for remote teamwork.
• Ability to work independently and manage multiple projects simultaneously.
• Must be located in the USA and authorized to work in the USA.
• Demonstrated ability to thrive in a remote work environment.

Technical Requirements

• Dedicated home office space free from distractions.
• Reliable high-speed internet connection (minimum download speed of 50 Mbps).
• Personal computer with up-to-date operating system and antivirus software.
• Proficiency in using video conferencing tools (e.g., Zoom, Microsoft Teams).
• Ability to work during standard business hours in the Eastern Time Zone, with flexibility to accommodate occasional meetings outside of these hours.

Desired Skills

• Experience in the legal industry or professional services.
• Knowledge of marketing automation platforms (e.g., Marketo, HubSpot).
• Experience with SEO optimization techniques.
• Familiarity with project management tools (e.g., Asana, Trello).
• Strong writing and editing skills.

Compensation & Benefits

The annual salary range for this fully remote position is $110,000 - $150,000, commensurate with experience and qualifications. White & Case offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance
• Paid time off and holidays
• 401(k) plan with employer matching
• Life insurance and disability coverage
• Home office stipend to support the setup of your remote workspace
• Access to online learning and development resources
• Virtual onboarding program to ensure a smooth transition to our remote team
• Regular virtual team building activities and social events
• Flexible working hours
• Occasional travel may be required for team meetings (less than 10% of the time)

How to Apply

If you are a passionate and results-oriented digital marketing professional seeking a challenging and rewarding remote opportunity, we encourage you to apply. Please submit your resume and cover letter outlining your relevant experience and why you are a good fit for this position.