Growth Performance Marketing Analyst - Email Campaigns at Perkins Coie

Company Overview

Perkins Coie is a leading international law firm serving great companies ranging from established global brands to the next generation of innovators and entrepreneurs. We are committed to providing superior legal solutions for our clients, and we foster a culture of collaboration, innovation, and inclusivity for our employees. At Perkins Coie, we embrace the power of remote work, offering our team members the opportunity to contribute their expertise from anywhere in the United States. We understand the importance of work-life balance and believe that a distributed workforce enhances our ability to attract and retain top talent.

Position Summary

Perkins Coie is seeking a highly motivated and data-driven Growth Performance Marketing Analyst to focus on optimizing our email campaigns. This is a fully remote position, allowing you to work from anywhere within the United States. As a key member of our marketing team, you will be responsible for analyzing email performance data, identifying areas for improvement, and implementing strategies to enhance engagement, conversion rates, and overall campaign effectiveness. You will collaborate closely with marketing managers, content creators, and other stakeholders to develop and execute data-informed email marketing strategies that align with our business objectives.

Key Responsibilities

• Analyze email campaign performance data, including open rates, click-through rates, conversion rates, and other key metrics.
• Develop and implement A/B tests to optimize email subject lines, content, calls to action, and other elements.
• Identify trends and patterns in email data to understand audience behavior and preferences.
• Create and maintain dashboards and reports to track email performance and communicate insights to stakeholders.
• Collaborate with marketing managers to develop and execute email marketing strategies that align with business objectives.
• Work with content creators to optimize email content for maximum engagement and conversion.
• Monitor and analyze competitor email marketing activities to identify best practices and opportunities for improvement.
• Ensure compliance with email marketing best practices and regulations, including CAN-SPAM Act.
• Manage email list segmentation and targeting to improve personalization and relevance.
• Troubleshoot email deliverability issues and work with IT to resolve technical problems.

Required Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 3+ years of experience in email marketing analytics.
• Strong analytical skills and experience with data analysis tools, such as Google Analytics, Excel, and marketing automation platforms (e.g., Marketo, Pardot, HubSpot).
• Proven ability to analyze email campaign performance data and identify actionable insights.
• Experience with A/B testing and other optimization techniques.
• Excellent communication and collaboration skills.
• Strong understanding of email marketing best practices and regulations.
• Ability to work independently and manage multiple projects simultaneously in a remote work environment.
• Self-motivated and results-oriented.

Technical Requirements

As a fully remote employee, you will be responsible for maintaining a professional and productive home office environment. The following technical requirements are essential:

• Dedicated workspace free from distractions.
• Reliable high-speed internet connection (minimum 25 Mbps download / 5 Mbps upload).
• Personal computer with up-to-date operating system and security software.
• Headset with microphone for virtual meetings.
• Proficiency with remote collaboration tools such as Zoom, Microsoft Teams, and Slack.
• Must be able to work during standard business hours in the [Eastern/Central/Mountain/Pacific - specify one relevant to the company]. Time zone.

Desired Skills

• Experience with SQL or other database query languages.
• Experience with data visualization tools, such as Tableau or Power BI.
• Knowledge of HTML and CSS for email design.
• Experience with marketing automation platform administration.
• Familiarity with CRM systems, such as Salesforce.
• Strong project management skills.

Compensation & Benefits

The annual salary range for this remote Growth Performance Marketing Analyst - Email Campaigns position is $80,000 to $110,000, commensurate with experience and qualifications. Perkins Coie offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance
• Paid time off (vacation, sick, and holidays)
• 401(k) retirement plan with employer matching
• Life insurance and disability coverage
• Home office stipend to help with setting up your remote workspace.
• Flexible working hours.
• Opportunities for professional development and training.
• Participation in virtual team-building activities and events.
• Comprehensive virtual onboarding program.

How to Apply

To apply for this remote Growth Performance Marketing Analyst - Email Campaigns position at Perkins Coie, please submit your resume and cover letter through our online application portal. In your cover letter, please highlight your experience with email marketing analytics and your ability to thrive in a remote work environment. Our recruitment team will review your application and contact qualified candidates for a virtual interview.