Lead Blog Manager - Email Campaigns at Webflow

Company Overview

Webflow is a leading visual web development platform, empowering designers and developers to build responsive websites without writing code. Our mission is to democratize software creation, enabling everyone to build the web they want. As a fully remote-first company, Webflow embraces a culture of trust, autonomy, and collaboration. We believe that talent can be found anywhere, and we are committed to creating a supportive and inclusive environment for our distributed team members across the United States.

Position Summary

We are seeking a highly motivated and experienced Lead Blog Manager - Email Campaigns to join our growing marketing team. In this remote role, you will be responsible for developing and executing engaging email marketing campaigns that drive blog traffic, generate leads, and nurture our audience. You will work closely with the content, design, and product marketing teams to create compelling email content aligned with our overall marketing strategy. This is a fully remote position, allowing you to work from anywhere in the USA.

Key Responsibilities

• Develop and execute comprehensive email marketing strategies to promote Webflow's blog content and drive traffic.
• Manage the entire email campaign lifecycle, from planning and content creation to execution and performance analysis.
• Write compelling and engaging email copy that resonates with our target audience and encourages click-throughs.
• Collaborate with the content team to ensure email content aligns with blog posts and overall editorial calendar.
• Segment email lists and personalize campaigns to maximize engagement and conversion rates.
• A/B test different email elements, such as subject lines, content, and calls-to-action, to optimize performance.
• Monitor email campaign performance and generate reports on key metrics, such as open rates, click-through rates, and conversion rates.
• Identify and implement strategies to improve email deliverability and avoid spam filters.
• Stay up-to-date on the latest email marketing trends and best practices.
• Manage and maintain email marketing platform (e.g., Marketo, HubSpot).
• Collaborate with the design team to create visually appealing email templates.

Required Qualifications

• 5+ years of experience in email marketing, with a focus on promoting blog content.
• Proven track record of developing and executing successful email marketing campaigns that drive traffic and generate leads.
• Excellent writing and communication skills, with the ability to craft compelling email copy.
• Strong analytical skills, with the ability to interpret data and identify insights to improve campaign performance.
• Proficiency in using email marketing platforms (e.g., Marketo, HubSpot, Mailchimp).
• Experience with A/B testing and other optimization techniques.
• Ability to work independently and as part of a remote team.
• Strong organizational and time management skills.
• Must be located within the United States.

Technical Requirements

As a fully remote employee, you are expected to maintain a suitable home office environment to perform your job duties effectively. This includes:

• A dedicated workspace free from distractions.
• A reliable, high-speed internet connection (minimum 50 Mbps download and 10 Mbps upload).
• A computer with sufficient processing power and memory to run necessary software.
• A webcam and microphone for video conferencing.
• Comfort and proficiency using remote collaboration tools like Slack, Zoom, and Google Workspace.
• We operate primarily within the Pacific Time Zone (PST), and while we offer flexible working hours, some overlap with PST business hours is required for team meetings and collaboration.

Desired Skills

• Experience with Webflow or other no-code web development platforms.
• Knowledge of SEO and content marketing best practices.
• Experience with marketing automation tools.
• Basic HTML and CSS knowledge.
• Familiarity with Google Analytics.

Compensation & Benefits

The annual salary range for this Lead Blog Manager - Email Campaigns role is $110,000 - $140,000, commensurate with experience. Webflow offers a comprehensive benefits package to our remote employees, including:

• Medical, dental, and vision insurance.
• Paid time off (vacation, sick leave, and holidays).
• 401(k) retirement plan with company match.
• Home office stipend to help set up your remote workspace.
• Equipment provided (laptop, monitor, and other necessary equipment).
• Professional development opportunities.
• Virtual team-building activities and events.
• Occasional travel for company-wide meetups (typically 1-2 times per year).
• A supportive and inclusive remote work environment.

How to Apply

If you are a passionate and experienced email marketer looking for a challenging and rewarding remote opportunity, we encourage you to apply. Please submit your resume and a cover letter highlighting your relevant experience and qualifications through the Webflow careers page. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Your application will be reviewed, and if there is a potential match, you will be contacted for a virtual interview. Our virtual onboarding process will ensure a smooth transition into the Webflow team.