Lead Influencer Marketing Manager - Social Media at NerdWallet

Company Overview

NerdWallet is a leading personal finance company on a mission to provide clarity for all of life’s financial decisions. We help people make smart decisions about money by providing independent reviews, comparisons, and educational content about all kinds of personal finance topics. At NerdWallet, we believe that great work can be done from anywhere. We foster a supportive and inclusive remote work culture where Nerds can thrive, collaborate, and innovate, no matter their location within the USA. Our commitment to remote work allows us to attract top talent and build a diverse team with a wide range of perspectives.

Position Summary

NerdWallet is seeking a highly motivated and experienced Lead Influencer Marketing Manager to join our growing social media team. This is a fully remote position, allowing you to work from anywhere in the United States. As the Lead Influencer Marketing Manager, you will be responsible for developing and executing innovative influencer marketing strategies that drive brand awareness, engagement, and ultimately, help our audience make better financial decisions. You will manage relationships with influencers, track campaign performance, and stay up-to-date on the latest trends in the influencer marketing landscape.

Key Responsibilities

• Develop and execute comprehensive influencer marketing strategies aligned with NerdWallet’s overall marketing goals.
• Identify, recruit, and manage relationships with relevant influencers across various social media platforms.
• Negotiate contracts and manage budgets for influencer partnerships.
• Collaborate with internal teams, including social media, content, and PR, to ensure consistent messaging and brand alignment.
• Oversee the creation of compelling and engaging influencer content that resonates with our target audience.
• Track and analyze campaign performance, providing regular reports and insights to stakeholders.
• Stay up-to-date on the latest trends, tools, and best practices in influencer marketing.
• Manage a team of influencer marketing specialists, providing guidance and mentorship to foster their professional growth.
• Ensure compliance with all relevant advertising regulations and disclosure requirements.
• Contribute to the development of NerdWallet's social media strategy and overall content calendar.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in influencer marketing, with a proven track record of successful campaign execution.
• Strong understanding of social media platforms, including Instagram, TikTok, YouTube, and Facebook.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical skills to track and interpret campaign performance data.
• Ability to work independently and collaboratively in a remote environment.
• Experience managing and mentoring a team.
• Proficiency in using influencer marketing tools and platforms.
• Must be a resident of the United States and authorized to work in the US.

Technical Requirements

As a fully remote employee, you will need to maintain a suitable home office environment. The following technical requirements are essential for this role:

• A dedicated workspace free from distractions.
• A reliable high-speed internet connection (minimum download speed of 25 Mbps and upload speed of 5 Mbps).
• A personal computer with a webcam and microphone.
• Familiarity with remote collaboration tools such as Slack, Google Meet, and project management software.
• Ability to work during core business hours (Pacific Time Zone preferred).

NerdWallet provides a home office stipend to help you set up your workspace. We also provide a company laptop and other necessary equipment.

Desired Skills

• Experience in the financial services industry.
• Strong understanding of personal finance topics.
• Experience with social listening tools.
• Proficiency in using data visualization tools.
• Experience with video editing software.
• Excellent presentation skills.
• Ability to thrive in a fast-paced, dynamic environment.

Compensation & Benefits

The annual salary range for this fully remote Lead Influencer Marketing Manager position is $120,000 - $160,000, depending on experience and qualifications. NerdWallet offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance
• Paid time off and holidays
• 401(k) with company match
• Employee stock purchase plan
• Parental leave
• Professional development opportunities
• Wellness programs

In addition to these benefits, NerdWallet provides a supportive and inclusive remote work environment, including:

• Home office stipend
• Flexible working hours
• Virtual onboarding process
• Remote team collaboration tools (Slack, Google Meet, etc.)
• Virtual team building activities
• Opportunities for occasional travel for team meetups (approximately 1-2 times per year)

How to Apply

If you are a passionate and experienced influencer marketing professional looking for a rewarding remote opportunity, we encourage you to apply! Please submit your resume and cover letter outlining your qualifications and experience.