Marketing Director at China Life Insurance - Remote Job Position

Company Overview

China Life Insurance is a leading provider of life insurance and financial services in China, with a strong commitment to innovation, customer centricity, and sustainable growth. Leveraging a robust network of agents and digital platforms, the company delivers comprehensive protection solutions to millions of policyholders. As part of its strategic expansion, China Life Insurance embraces remote talent to drive its marketing initiatives worldwide.

Position Summary

The Marketing Director will lead the development and execution of integrated digital marketing strategies that enhance brand visibility, drive customer acquisition, and support revenue objectives for China Life Insurance. This remote role requires a data‑driven leader who can translate market insights into actionable campaigns, oversee a high‑performing marketing team, and collaborate cross‑functionally with product, sales, and analytics stakeholders.

Key Responsibilities

• Design, implement, and optimize comprehensive digital marketing strategies across SEO, SEM, social media, email, and content channels.
• Lead a multidisciplinary marketing team, providing coaching, performance management, and professional development.
• Utilize marketing analytics tools to measure campaign effectiveness, generate insights, and refine tactics to meet KPIs such as lead generation, conversion rates, and ROI.
• Develop and oversee content marketing initiatives, ensuring alignment with brand voice, regulatory compliance, and audience needs.
• Collaborate with product managers and sales leadership to create go‑to‑market plans for new insurance products and services.
• Manage the marketing budget, allocate resources efficiently, and report financial performance to senior leadership.
• Stay current with industry trends, emerging technologies, and competitive landscape to maintain a forward‑looking marketing approach.

Required Qualifications

• 0 to 9 years of progressive experience in digital marketing, preferably within the financial services or insurance sector.
• Demonstrated expertise in digital marketing strategy, including SEO, SEM, and paid media management.
• Strong proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Tableau) and the ability to translate data into strategic recommendations.
• Proven track record of leading and developing high‑performing marketing teams.
• Excellent written and verbal communication skills, with the ability to craft compelling content and presentations for diverse audiences.
• Self‑motivated, results‑oriented, and comfortable working independently in a remote environment.

Required Education

Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.

Desired Skills

• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Knowledge of insurance products, regulatory considerations, and consumer behavior in the Chinese market.
• Certification in Google Ads, Google Analytics, or similar digital marketing credentials.
• Project management expertise and familiarity with Agile methodologies.
• Multilingual abilities, particularly Mandarin and English, to support global initiatives.

Compensation & Benefits

The position offers a competitive salary range of $58,000 to $123,000 annually, commensurate with experience and qualifications. Additional benefits include:

• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company matching.
• Flexible paid time off and remote work allowance.
• Professional development budget and tuition reimbursement.
• Employee assistance program and wellness resources.

How to Apply

Interested candidates should submit their resume and a cover letter outlining relevant experience and achievements through the China Life Insurance careers portal. Ensure that your application highlights your digital marketing expertise, leadership capabilities, and alignment with the company’s values. Applications will be reviewed on a rolling basis, and qualified candidates will be contacted for the next steps.