Performance PPC Specialist - Social Media at Bain

Company Overview

Bain is a leading global consultancy that advises leaders on strategy, marketing, organization, operations and technology, working across all industries and geographies. We are committed to delivering exceptional and sustainable results for our clients, and our people are at the heart of our success. At Bain, we embrace a remote-first culture that empowers our employees to work from anywhere in the USA. We believe that a distributed workforce fosters creativity, innovation, and a better work-life balance. We provide our remote employees with the resources and support they need to thrive, including a home office stipend, state-of-the-art technology, and opportunities for virtual collaboration and professional development.

Position Summary

Bain is seeking a highly motivated and experienced Performance PPC Specialist - Social Media to join our growing digital marketing team. This is a fully remote position, offering the opportunity to work from anywhere in the USA. The ideal candidate will be responsible for developing, implementing, and optimizing paid social media campaigns across various platforms, including Facebook, Instagram, LinkedIn, and Twitter. You will play a key role in driving brand awareness, generating leads, and achieving our client's marketing objectives through data-driven strategies and meticulous execution.

Key Responsibilities

• Develop and execute paid social media strategies aligned with overall marketing goals.
• Manage and optimize PPC campaigns across various social media platforms (Facebook, Instagram, LinkedIn, Twitter).
• Conduct thorough keyword research and audience targeting to maximize campaign reach and effectiveness.
• Create compelling ad copy and visually appealing creatives that resonate with target audiences.
• Monitor campaign performance, analyze data, and generate insightful reports.
• Identify trends, opportunities, and areas for improvement to enhance campaign performance.
• Collaborate with cross-functional teams, including content creators, designers, and analysts, to ensure campaign alignment and success.
• Manage budgets effectively and track ROI to ensure campaigns are cost-effective.
• Stay up-to-date with the latest social media trends, technologies, and best practices.
• Participate in virtual team meetings and contribute to a collaborative remote work environment.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• Minimum of 3 years of experience in managing PPC campaigns on social media platforms.
• Proven track record of driving measurable results through paid social media advertising.
• In-depth knowledge of social media advertising platforms, including Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads.
• Strong analytical skills and proficiency in using data to inform decision-making.
• Excellent communication and collaboration skills.
• Ability to work independently and effectively in a remote environment.
• Self-motivated, organized, and detail-oriented.
• Must be a resident of the United States.

Technical Requirements

To be successful in this remote role, you will need to meet the following technical requirements:

• Dedicated home office space free from distractions.
• High-speed internet connection (minimum 50 Mbps download and 10 Mbps upload).
• Reliable computer with sufficient processing power and memory.
• Proficiency in using video conferencing tools (e.g., Zoom, Microsoft Teams).
• Comfortable working in US time zones (primarily EST/CST).

Desired Skills

• Experience with Google Analytics and other web analytics platforms.
• Familiarity with A/B testing methodologies.
• Certification in social media advertising (e.g., Facebook Blueprint).
• Experience using project management tools (e.g., Asana, Trello).
• Basic graphic design skills.

Compensation & Benefits

The annual salary range for this remote Performance PPC Specialist - Social Media position is $75,000 - $110,000, commensurate with experience and qualifications.

Bain offers a comprehensive benefits package to our remote employees, including:

• Medical, dental, and vision insurance.
• Paid time off (PTO) and holidays.
• 401(k) with company match.
• Home office stipend to help set up your workspace.
• Company-provided laptop and other necessary equipment.
• Professional development opportunities.
• Virtual team-building activities.
• Flexible working hours.

Bain is committed to fostering a supportive and inclusive remote work environment where all employees can thrive.

How to Apply

If you are a passionate and results-driven PPC Specialist with a strong interest in social media and a desire to work remotely, we encourage you to apply. Please submit your resume and cover letter detailing your relevant experience and skills through the Bain careers portal. Our virtual onboarding process will ensure a smooth transition into our remote team.