Remote Digital PR Specialist at Upwork

Company Overview:
Upwork is a leading platform in the Remote Digital Marketing industry, connecting businesses with top freelance talent worldwide. At Upwork, we embrace a fully remote work culture, allowing employees the flexibility to work from anywhere in the USA. We prioritize collaboration, innovation, and work-life balance in our distributed team environment.

Position Summary:
As a Remote Digital PR Specialist at Upwork, you will be responsible for developing and implementing strategic public relations campaigns to enhance the company's brand visibility and reputation. This role requires a creative mindset, excellent communication skills, and a deep understanding of digital marketing trends.

Key Responsibilities:
- Develop and execute PR strategies to increase brand awareness and media coverage
- Build and maintain relationships with key media outlets and journalists
- Create compelling press releases, articles, and other PR materials
- Monitor and analyze media coverage to measure PR campaign effectiveness
- Collaborate with cross-functional teams to align PR efforts with marketing initiatives

Required Qualifications:
- Bachelor's degree in Public Relations, Communications, Marketing, or related field
- Proven experience in digital PR, media relations, or corporate communications
- Strong written and verbal communication skills
- Ability to work independently and meet deadlines in a remote setting
- Familiarity with PR tools and techniques for tracking and measuring PR performance

Technical Requirements:
- Fully equipped home office with high-speed internet connection
- Proficient in using remote collaboration tools such as Slack, Zoom, and Google Workspace
- Ability to work effectively in a virtual team environment across different time zones
- Comfortable with virtual meetings, presentations, and online communication channels

Desired Skills:
- Experience in crisis communication and reputation management
- Knowledge of SEO principles and content marketing strategies
- Graphic design or video editing skills for creating multimedia PR materials
- Multilingual proficiency for engaging with diverse audiences

Compensation & Benefits:
We offer a competitive annual salary range of $60,000 - $80,000 for the Remote Digital PR Specialist position at Upwork. In addition, we provide remote-specific benefits, including a home office stipend or equipment allowance, flexible working hours, virtual onboarding process, and opportunities for virtual team building activities. Occasional travel may be required for team meetups or industry events.

How to Apply:
To apply for the Remote Digital PR Specialist role at Upwork, please submit your resume and cover letter highlighting your relevant experience and skills to our careers portal on the Upwork website. Our remote hiring process includes virtual interviews and assessments to ensure a seamless experience for all candidates. We look forward to welcoming you to our remote team at Upwork!