Remote Email Marketing Specialist at Coinbase

Company Overview:
Coinbase is a leading cryptocurrency platform that enables users to buy, sell, and manage digital assets. We are a remote-first company that values flexibility and work-life balance. Our remote work culture fosters collaboration, innovation, and inclusivity, allowing employees to thrive in a virtual environment while contributing to the future of finance.

Position Summary:
As a Remote Email Marketing Specialist at Coinbase, you will be responsible for developing and executing email marketing campaigns to engage and retain customers. This role offers the opportunity to work remotely from anywhere in the USA, leveraging your expertise in digital marketing to drive growth and brand awareness in the dynamic cryptocurrency industry.

Key Responsibilities:
- Create and implement email marketing strategies to drive customer acquisition and retention
- Develop engaging content for email campaigns, newsletters, and automated workflows
- Analyze campaign performance metrics and optimize email deliverability and engagement rates
- Collaborate with cross-functional teams to align email marketing initiatives with overall marketing objectives
- Stay updated on industry best practices and trends to enhance email marketing effectiveness

Required Qualifications:
- Bachelor's degree in Marketing, Communications, or related field
- Proven experience in email marketing, preferably in a digital or tech industry
- Strong understanding of email marketing platforms and analytics tools
- Excellent written communication skills with a keen eye for detail
- Ability to work independently and manage multiple projects simultaneously in a remote setting

Technical Requirements:
- Dedicated home office with high-speed internet connection
- Proficiency in remote collaboration tools such as Slack, Zoom, and Google Workspace
- Comfortable working across different time zones to accommodate team meetings and project deadlines

Desired Skills:
- Experience with marketing automation platforms like HubSpot or Marketo
- Knowledge of HTML for email template customization
- Ability to analyze data and derive actionable insights to optimize email performance
- Strong interpersonal skills for effective virtual team communication and collaboration

Compensation & Benefits:
We offer a competitive annual salary range of $60,000 - $80,000 for this Remote Email Marketing Specialist position at Coinbase. In addition, remote-specific benefits include a home office stipend or equipment provision, flexible working hours, virtual onboarding, and virtual team building activities. Occasional travel may be required for team meetups.

How to Apply:
To apply for this remote position at Coinbase, please submit your resume and a cover letter highlighting your relevant experience and qualifications. We look forward to reviewing your application and potentially welcoming you to our remote team of digital marketing professionals.