Remote Marketing Automation Specialist at Fitbit

Fitbit is a leading brand in the fitness technology industry, known for its innovative products and commitment to helping individuals live healthier lives. At Fitbit, we have embraced a remote-first work culture, allowing our employees to work from anywhere in the USA. We believe in providing a flexible and inclusive work environment that enables our team members to thrive while maintaining a healthy work-life balance.

Position Summary:
As a Remote Marketing Automation Specialist at Fitbit, you will play a crucial role in driving our digital marketing initiatives. You will be responsible for implementing and optimizing marketing automation campaigns to engage our target audience effectively. This remote position requires a strategic mindset, strong analytical skills, and a passion for leveraging technology to enhance marketing efforts.

Key Responsibilities:
- Develop and execute marketing automation strategies to drive lead generation and customer engagement
- Create and optimize email marketing campaigns, workflows, and lead nurturing programs
- Monitor and analyze campaign performance metrics to make data-driven decisions
- Collaborate with cross-functional teams to ensure alignment on marketing automation initiatives
- Stay up-to-date with industry trends and best practices in marketing automation and digital marketing

Required Qualifications:
- Bachelor's degree in Marketing, Communications, or related field
- Proven experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Strong understanding of email marketing best practices and segmentation strategies
- Excellent analytical and problem-solving skills
- Ability to work independently and manage multiple projects simultaneously in a remote setting

Technical Requirements:
- Dedicated home office setup conducive to remote work
- Reliable high-speed internet connection
- Comfortable working in a remote environment with flexible working hours (Pacific Time Zone preferred)
- Proficiency in using remote collaboration tools such as Slack, Zoom, and Google Workspace

Desired Skills:
- Experience with A/B testing and campaign optimization
- Knowledge of HTML/CSS for email template customization
- Familiarity with CRM systems and integrations
- Strong communication and teamwork skills for remote collaboration

Compensation & Benefits:
- Competitive annual salary range: $60,000 - $80,000 based on experience
- Home office stipend or equipment provided
- Health insurance, retirement benefits, and paid time off
- Opportunities for professional development and growth within the company
- Virtual team building activities and regular communication to foster a strong remote team culture

How to Apply:
If you are passionate about digital marketing and thrive in a remote work environment, we would love to hear from you. Please submit your resume and a cover letter outlining your relevant experience and why you are interested in joining Fitbit as a Remote Marketing Automation Specialist.