Remote Marketing Automation Specialist at InVision

Company Overview:
InVision is a leading company in the Remote Digital Marketing industry, specializing in innovative solutions for remote work environments. With a strong commitment to a fully remote work culture, InVision embraces the flexibility and efficiency of distributed teams. Our remote-first approach fosters collaboration, creativity, and work-life balance for all employees.

Position Summary:
InVision is seeking a skilled Marketing Automation Specialist to join our remote team. As a key member of our digital marketing department, you will be responsible for designing, implementing, and optimizing marketing automation workflows to drive engagement and conversions. This fully remote role offers the opportunity to work from anywhere in the USA, leveraging cutting-edge tools and technologies to deliver impactful marketing campaigns.

Key Responsibilities:
- Develop and execute marketing automation strategies to enhance lead generation and customer retention
- Build and maintain automated email campaigns, workflows, and lead nurturing programs
- Monitor and analyze campaign performance metrics to optimize automation processes
- Collaborate with cross-functional teams to align marketing automation efforts with overall business goals
- Stay current on industry trends and best practices in marketing automation software and techniques

Required Qualifications:
- Bachelor's degree in Marketing, Communications, or related field
- Proven experience in marketing automation platforms such as HubSpot, Marketo, or Pardot
- Strong analytical skills and ability to interpret data to drive marketing decisions
- Excellent written and verbal communication skills for remote team collaboration
- Self-motivated with a high level of initiative and attention to detail
- Comfortable working independently in a remote work setting

Technical Requirements:
- Dedicated home office space with high-speed internet connection
- Proficiency in using remote collaboration tools like Slack, Zoom, and Google Workspace
- Ability to work flexible hours to accommodate team members in different time zones
- Familiarity with project management tools such as Asana or Trello

Desired Skills:
- Experience with A/B testing and optimizing marketing campaigns
- Knowledge of HTML/CSS for email template customization
- Familiarity with CRM systems like Salesforce for seamless integration with marketing automation platforms

Compensation & Benefits:
Salary Range: $60,000 - $80,000 per year, commensurate with experience
- Home office stipend or equipment provided
- Flexible working hours with consideration for different time zones
- Virtual onboarding process for seamless integration into the remote team
- Access to remote team collaboration tools for efficient communication and project management
- Virtual team building activities to foster camaraderie and connection
- Occasional travel requirements for team meetups and company events

How to Apply:
To apply for the Remote Marketing Automation Specialist position at InVision, please submit your resume and a cover letter highlighting your relevant experience and skills. We look forward to reviewing your application and potentially welcoming you to our remote team at InVision.