Senior Digital PR Specialist - PPC at Relativity

Company Overview

Relativity is a leading global legal technology company transforming the way the world conducts e-discovery by bringing the power of AI to the cloud. Relativity serves thousands of organizations globally—including law firms, corporations, government entities, and service providers—and empowers users to manage large volumes of data and quickly identify key issues during litigation, internal investigations, and compliance projects. As a company committed to innovation and customer success, Relativity embraces a fully remote work environment, fostering a culture of collaboration, inclusivity, and trust, regardless of location. We are dedicated to empowering our employees to thrive both professionally and personally, offering a supportive and flexible environment where everyone can contribute their best work from anywhere in the United States.

Position Summary

We are seeking a highly motivated and experienced Senior Digital PR Specialist - PPC to join our growing marketing team. This is a fully remote position, allowing you to work from anywhere within the United States. In this role, you will be responsible for developing and executing digital PR strategies with a strong focus on paid media and PPC campaigns. You will work closely with cross-functional teams, including content, social media, and demand generation, to drive brand awareness, generate leads, and increase website traffic through strategic digital outreach and paid promotion of our content.

Key Responsibilities

• Develop and execute comprehensive digital PR strategies aligned with Relativity's marketing goals.
• Plan, implement, and manage PPC campaigns across various platforms, including Google Ads and social media advertising.
• Identify and build relationships with key online influencers, journalists, and industry publications.
• Write and distribute press releases, media alerts, and other PR materials.
• Monitor media coverage and analyze campaign performance to identify areas for improvement.
• Collaborate with the content team to create compelling and shareable content for digital PR campaigns.
• Work with the social media team to amplify PR efforts across social channels.
• Manage budgets and track ROI for digital PR and PPC initiatives.
• Stay up-to-date with the latest trends and best practices in digital PR and PPC.
• Effectively communicate campaign performance and insights to stakeholders through regular reports and presentations.
• Participate in virtual team meetings and collaborate effectively with remote colleagues.

Required Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• 5+ years of experience in digital PR, with a strong focus on PPC and paid media.
• Proven track record of successfully developing and executing digital PR campaigns that drive results.
• Deep understanding of PPC advertising platforms, including Google Ads and social media advertising.
• Excellent writing, editing, and communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a remote team.
• Proficiency in using PR and media monitoring tools.
• Must be a resident of the United States and authorized to work in the United States.
• Ability to maintain consistent and reliable communication using virtual collaboration tools.

Technical Requirements

As a fully remote employee, you will need to maintain a professional and productive home office environment. The following technical requirements are essential:

• A dedicated workspace free from distractions.
• A reliable high-speed internet connection with a minimum download speed of 50 Mbps and upload speed of 10 Mbps.
• A modern computer with sufficient processing power and memory to run necessary software.
• A webcam and microphone for virtual meetings.
• Ability to work during core business hours, Central Time Zone (CT). While we offer flexible working hours, availability during core hours is essential for team collaboration.

Desired Skills

• Experience in the legal technology industry.
• Familiarity with SEO best practices.
• Experience with marketing automation platforms.
• Strong project management skills.
• Experience using remote collaboration tools such as Slack, Microsoft Teams, and Zoom.
• Experience with A/B testing and optimization of PPC campaigns.

Compensation & Benefits

The annual salary range for this fully remote Senior Digital PR Specialist - PPC position is $90,000 - $120,000, commensurate with experience and location. In addition to competitive pay, Relativity offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance.
• Paid time off (PTO) and holidays.
• 401(k) with company match.
• Employee stock purchase plan.
• Home office stipend to help you set up your remote workspace.
• Equipment provided, including a laptop and other necessary peripherals.
• Professional development opportunities.
• Virtual team building activities to foster connection and camaraderie.
• Flexible spending accounts (FSA).
• Short-term and long-term disability insurance.
• Life insurance.
• Employee assistance program (EAP).
• Occasional travel (less than 10%) may be required for team meetings or industry events.

How to Apply

If you are a passionate and results-oriented digital PR professional with a strong focus on PPC and paid media, and you thrive in a remote work environment, we encourage you to apply. Please submit your resume and cover letter, highlighting your relevant experience and qualifications, through the career section of our website. We look forward to hearing from you!