Senior Email Marketing Specialist - Email Campaigns at Perkins Coie

Company Overview

Perkins Coie is a leading international law firm serving great companies across a wide range of industries and around the world. We are known for providing innovative and strategic solutions to complex legal challenges. Perkins Coie embraces a culture of collaboration, inclusivity, and innovation, and we are committed to creating a supportive and engaging environment for all our employees. We believe in the power of remote work and offer opportunities for talented individuals to contribute to our success from anywhere in the United States. Our remote work culture is built on trust, communication, and a commitment to providing the resources and support our employees need to thrive.

Position Summary

Perkins Coie is seeking a highly motivated and experienced Senior Email Marketing Specialist to join our dynamic marketing team. As a fully remote team member, you will be responsible for the strategy, execution, and optimization of our email marketing campaigns. This role offers the opportunity to work independently and collaboratively, contributing to the firm's overall marketing goals while enjoying the flexibility of a fully remote position. This position can be based anywhere in the USA.

Key Responsibilities

• Develop and execute email marketing strategies to support firm initiatives, including event promotion, content distribution, and lead generation.
• Manage the end-to-end email campaign process, including audience segmentation, content creation, design, testing, deployment, and reporting.
• Write compelling and engaging email copy that adheres to brand guidelines and resonates with target audiences.
• Collaborate with marketing colleagues, attorneys, and other stakeholders to gather content and ensure alignment with overall marketing strategy.
• Monitor email campaign performance, analyze results, and identify opportunities for optimization.
• Manage and maintain the firm's email marketing platform (e.g., Marketo, Pardot).
• Stay up-to-date on email marketing best practices, trends, and technologies.
• Ensure compliance with email marketing regulations (e.g., CAN-SPAM Act).
• Develop and maintain email marketing calendars and project timelines.
• Conduct A/B testing to improve email performance.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in email marketing, with a proven track record of success.
• Expertise in email marketing platforms (e.g., Marketo, Pardot, HubSpot).
• Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.
• Excellent writing and communication skills, with the ability to create compelling email copy.
• Analytical skills, with the ability to track and interpret email marketing metrics.
• Proficiency in HTML and CSS for email design.
• Experience with A/B testing and optimization.
• Ability to work independently and collaboratively in a remote environment.
• Strong organizational and time management skills.

Technical Requirements

As a remote employee, you will be responsible for providing a suitable home office environment that is conducive to productive work. The following technical requirements must be met:

• A dedicated workspace free from distractions.
• A reliable high-speed internet connection with a minimum upload/download speed of 25 Mbps.
• A computer with sufficient processing power and memory to run necessary software applications.
• A webcam and microphone for video conferencing.
• Proficiency in using remote collaboration tools such as Microsoft Teams, Zoom, and Slack.
• Must be able to work primarily during standard business hours in the Pacific Time Zone (PST) to facilitate collaboration with team members.

Desired Skills

• Experience in the legal or professional services industry.
• Knowledge of marketing automation principles.
• Experience with CRM systems (e.g., Salesforce).
• Familiarity with data privacy regulations (e.g., GDPR, CCPA).
• Graphic design skills.

Compensation & Benefits

The annual salary range for this position is $90,000 - $130,000, commensurate with experience and qualifications.

Perkins Coie offers a comprehensive benefits package to our remote employees, including:

• Medical, dental, and vision insurance.
• Paid time off (vacation, sick leave, and holidays).
• 401(k) retirement plan with employer matching.
• Life insurance and disability benefits.
• Home office equipment stipend to help set up your remote workspace.
• Ongoing training and development opportunities.
• Virtual team-building activities and social events.
• Flexible working hours to accommodate individual needs.
• Opportunities for professional growth and advancement.
• Occasional travel may be required (approximately 1-2 times per year) for team meetings or firm-wide events.

How to Apply

If you are a passionate and experienced email marketing professional seeking a challenging and rewarding remote opportunity, we encourage you to apply. Please submit your resume and a cover letter highlighting your relevant experience and qualifications through our online application portal. We look forward to hearing from you!

Our virtual onboarding process ensures a smooth transition into our team, providing you with the necessary resources and support to succeed in your role. We are committed to fostering a positive and inclusive remote work environment where every employee can thrive.