Senior PPC Specialist - Growth Hacking at Brainly

Company Overview

Brainly is the world’s largest online learning platform, connecting students, parents, and educators to help them succeed. At Brainly, we foster a culture of collaboration, innovation, and continuous learning, and we are committed to providing an inclusive and supportive environment for all our team members. As a fully remote organization, we embrace the flexibility and autonomy that come with distributed work, and we are dedicated to creating a thriving virtual workspace for our employees across the USA.

Position Summary

We are seeking a highly motivated and results-driven Senior PPC Specialist - Growth Hacking to join our dynamic remote marketing team. In this role, you will be responsible for developing, implementing, and optimizing innovative PPC campaigns to drive user acquisition and growth for Brainly. This is a fully remote position, offering the flexibility to work from anywhere in the USA. You will be a key player in our growth hacking initiatives, leveraging data-driven insights and creative strategies to maximize our return on investment.

Key Responsibilities

• Develop and execute innovative PPC strategies across various platforms, including Google Ads, Bing Ads, and social media advertising channels.
• Conduct in-depth keyword research, audience targeting, and competitive analysis to identify growth opportunities.
• Manage and optimize PPC campaigns to achieve key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
• Analyze campaign performance data, identify trends, and provide actionable recommendations for improvement.
• Implement A/B testing strategies to optimize ad copy, landing pages, and bidding strategies.
• Collaborate with cross-functional teams, including marketing, product, and engineering, to align PPC efforts with overall business objectives.
• Stay up-to-date with the latest PPC trends, technologies, and best practices.
• Manage PPC budgets effectively and ensure campaigns are within allocated spending limits.
• Prepare and present regular performance reports to stakeholders.

Required Qualifications

• 5+ years of experience in managing and optimizing PPC campaigns.
• Proven track record of driving significant growth and achieving measurable results.
• Strong understanding of PPC platforms, including Google Ads, Bing Ads, and social media advertising channels.
• Proficiency in keyword research, audience targeting, and competitive analysis.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously in a remote environment.
• Experience with A/B testing and conversion rate optimization.
• Bachelor's degree in marketing, business, or a related field.
• Must be located in the USA.
• Must have a reliable high-speed internet connection and a dedicated home office space.

Technical Requirements

As a remote employee, you will be required to maintain a professional and functional home office setup.

• High-speed internet connection: Minimum download speed of 50 Mbps and upload speed of 10 Mbps.
• Dedicated workspace: A quiet and distraction-free environment for working.
• Equipment: A company-provided laptop and monitor will be provided. You are responsible for providing your own desk, chair, and any other personal office equipment. A home office stipend will be provided to assist with setting up your workspace.
• Time Zone: Must be available to work during core business hours in the Eastern Time Zone (ET).

Desired Skills

• Experience with Google Analytics, Google Tag Manager, and other analytics platforms.
• Familiarity with marketing automation tools.
• Experience with landing page optimization tools.
• Knowledge of HTML and CSS.
• Experience in the education technology (EdTech) industry.
• Strong project management skills.

Compensation & Benefits

The annual salary range for this remote position is $90,000 - $130,000, commensurate with experience and location.

In addition to competitive compensation, Brainly offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance
• Paid time off (PTO) and holidays
• 401(k) with company match
• Home office stipend
• Professional development opportunities
• Flexible working hours
• Virtual team building activities
• Company-provided laptop and monitor
• Comprehensive virtual onboarding program

We are committed to fostering a positive and supportive remote work environment. We utilize various collaboration tools, such as Slack, Zoom, and project management software, to ensure seamless communication and teamwork across our distributed team.

How to Apply

If you are a passionate and experienced PPC Specialist - Growth Hacking with a proven track record of success, we encourage you to apply. Please submit your resume and a cover letter highlighting your relevant experience and why you are a good fit for this remote position. We look forward to hearing from you!